For hiring teams
A product role with ownership.
Growth Product Manager / Product Owner. In IT since 2019, across product decisions and delivery.
Copenhagen, Denmark
Artur Kvade.
Growth Product Manager
I help product teams find funnel friction, choose priorities and turn research into improvements.
In IT since 2019 · Product discovery and delivery
Open to opportunities in Copenhagen
- Full time
- Project / Contract
- Part time Consulting
For founders & product teams
A clearer next product decision.
Find funnel friction, evaluate an opportunity or choose what to build next—with a concrete plan to act on.
01 /How I create product value
From evidence to a better product.
I combine analytical product thinking with hands on delivery: understand the problem, choose a direction and learn from what ships.
- 01
Understand
Combine user needs, product signals and business context to define the problem.
OutputProblem brief - 02
Prioritize
Choose a testable hypothesis using evidence, expected value and delivery constraints.
OutputA testable priority - 03
Deliver
Align stakeholders and work with the team to ship a focused change.
OutputFocused improvement - 04
Learn
Measure the result, check the assumptions and decide what to do next.
OutputNext decision
Learning feeds the next priority
- Product Metrics
- Funnel Analysis
- User Research
- Competitor Research
- Hypothesis Validation
- A/B Testing
- Roadmapping
Research that clarifies the problem.Priorities a team can act on.
02 /Selected growth impact
Selected product results
Selected results from my Product Manager role at NDA / iGaming, 2024–2026.
Product growth
Conversion & transactions
Conversion uplift
Identified a high performing product section and initiated its prioritization and visibility.
Additional successful transactions / month
Identified and resolved a hidden, critical issue in the transaction funnel.
Operational efficiency
Time & processing
FTE hours saved / month
Reduced operational workload by driving resolution of a high impact business issue.
Faster request processing
Aligned business requirements, KPIs and priorities for an internal CRM workflow.
Discovery & delivery
Work volume · not business outcomes
Product ideas generated & validated
Built a strong backlog of opportunities for future product improvements.
Tasks in the 2026 roadmap
Translated research and analysis into a structured roadmap aligned with business goals.
Reported career results. Approximate figures retain their original qualifiers; they are separate from the independent studies below.
03 /Independent product research
Three independent product studies
Three studies showing how I frame a problem, choose a first move and define what to learn.
Danske Bank
Banking · Self service
Make everyday banking clearer
Independent research. No internal data. Recommendations not implemented.
- Problem
- Customers can struggle to obtain the right statement or understand a payment status, creating avoidable support work.
Read product reasoning
- Evidence
- Public documentation and user reported friction. Exports, PIN viewing and spending categories already exist; discoverability and clarity are the questions.
- Proposed solution
- Improve statement selection, PIN recovery guidance and transaction timelines so customers can finish tasks with less uncertainty.
- First / later
- First: audit support reasons and test these three service flows. Defer PIN change infrastructure, dynamic CVV and P2P extensions until feasibility and costs are validated.
- How I would test it
- Proposed checks: task completion and avoidable contacts per completed task. Validate incremental value, security and actual cost reductions before treating freed capacity as savings.
Source: proposal and evidence appendix, PDF pages 3–13 and 16–19.
- Limitations
- No authenticated app walkthrough. Financial figures in the PDF are illustrative scenarios; feature variants, costs and demand need validation.
Green.dk
B2B commerce · Lead qualification
Match the journey to the intent
Independent research. No internal data. Recommendations not implemented.
- Problem
- Buyers, sellers and service customers share a generic B2B enquiry path, leaving needs unclear and adding sales follow up.
Read product reasoning
- Evidence
- The research identifies one generic B2B page and form. Its journey review flags unclear routing, phone field friction and gaps in buyer reassurance—not measured drop off.
- Proposed solution
- Offer four intent paths: buy, sell, repair and IT lifecycle / ESG. Use email first contact, an optional phone field and relevant, verifiable trust information.
- First / later
- First: segment intent, simplify the form, add verified trust signals and instrument the funnel. Next: bulk valuation and routing. Validate demand before building a buyback calculator.
- How I would test it
- Proposed checks: form completion by intent, qualified lead rate, time to quote and sales follow up effort. Compare against a measured baseline, not the mockup figures.
Source: journey proposals and prioritisation, PDF pages 2–8.
- Limitations
- No funnel baseline or buyer interviews in the supplied study. Mockup prices, customer examples and compliance claims require verification.
tamigo
B2B SaaS · Mobile workflows
Help teams act on shift changes
Independent research. No internal data. Recommendations not implemented.
- Problem
- Deskless employees may miss schedule changes; managers then spend time reminding people and coordinating across channels.
Read product reasoning
- Evidence
- The presentation reviews scheduling, shift bids, company information and email screens. It frames adoption and coordination problems as hypotheses, without usage or incident data.
- Proposed solution
- Make shift changes explicit through notifications and a “what changed” view; reduce access friction and bring schedules into employees’ calendars.
- First / later
- First: validate change visibility, biometric login and calendar sync. Next: contextual shift chat and role based onboarding. Defer payroll validation, an integration marketplace and recognition features.
- How I would test it
- Proposed checks: time to notice a change, successful shift coordination and manager follow up effort. Monitor notification fatigue, login failures and retention in a pilot.
Source: workflow concepts and prioritisation, PDF pages 2–8.
- Limitations
- Feature availability, role permissions and platform constraints need checking. The study provides no baseline proving missed shifts or a retention effect.
04 /Focused product support
Product support and deliverables
Choose the decision you need help with. We agree the scope, inputs and deliverables before starting.
A map of funnel friction
You receiveA friction map and prioritized investigation and test plan.
When & how
- When
- Users drop off, but the cause is unclear.
- What I do
- Review stages, data quality and key user journeys.
A competitive opportunity shortlist
You receiveA journey comparison, opportunity gaps and ranked hypotheses.
When & how
- When
- You need a clearer position in the market.
- What I do
- Compare relevant competitors, journeys, features and positioning.
Discovery brief and next steps
You receiveAn opportunity brief with evidence, assumptions and next questions.
When & how
- When
- The next growth opportunity is uncertain.
- What I do
- Investigate user needs and underperforming product areas.
Metrics that support decisions
You receiveA metric map with definitions and a measurement gap checklist.
When & how
- When
- Reports exist, but priorities remain unclear.
- What I do
- Review KPIs, funnel definitions and measurement gaps.
An experiment ready hypothesis
You receiveA test brief with metrics, guardrails and decision criteria.
When & how
- When
- An idea needs evidence before investment.
- What I do
- Define the hypothesis, experiment and success criteria.
A roadmap with explicit trade offs
You receiveA prioritized backlog, rationale and a sequenced roadmap.
When & how
- When
- Too many initiatives compete for capacity.
- What I do
- Compare user value, business impact, evidence and dependencies.
A practical workflow improvement plan
You receiveA workflow map and prioritized changes with clear owners.
When & how
- When
- Handoffs and manual work slow delivery.
- What I do
- Map bottlenecks and clarify ownership across teams.
A scoped AI workflow prototype
You receiveA prototype, documented prompts and a quality review checklist.
When & how
- When
- Repeated research or analysis consumes team time.
- What I do
- Explore AI assisted research, prompts, analysis and automation.
05 /Ways we can work together
Choose the working relationship.
Full time
Long term ownership
Long term ownership of growth, discovery, priorities and cross functional delivery within your product team.
Project / Contract
A defined challenge
A defined product challenge, with agreed scope and deliverables for a fixed engagement.
Part time / Hourly
Focused product support
Targeted help with analysis, discovery, prioritization or improving how work gets done.
Before we start
What roles are you interested in?
Growth Product Manager and Product Owner roles involving discovery, priorities and delivery.
Where are you based?
Copenhagen, Denmark.
What collaboration formats do you offer?
A full time role, a defined project or contract, or focused support on a part time or hourly basis.
What will I receive from a project?
A defined deliverable such as a friction map, a discovery brief, a measurement plan or a prioritized roadmap. We agree the scope, inputs and deliverables before starting.
Were the independent studies implemented?
No. The Danske Bank, Green.dk and tamigo studies were independent research without access to internal data. Their recommendations were not implemented. Career results are presented separately.
How do we start?
Email the role or product challenge, relevant context and your timing to kvadea@gmail.com.
06 /Experience
Product and delivery experience
Product, project management and business process automation experience, now based in Copenhagen.
Oct 2026 – Present
Business Process Automation Internship
Radiflex · Jyllinge
- Analysing internal workflows and order handling to identify opportunities for process improvement and automation.
- Working with the owner and team to understand daily challenges and prioritise improvements involving Uniconta, automation and AI tools.
Jun 2026 – Sep 2026
DRC Office Internship
Copenhagen
- Supported Danish colleagues with Ukrainian/English translation and communication with Ukrainian refugees.
- Helped Ukrainian refugees with job search, CV and application basics, and practical digital services used in Denmark.
Mar 2024 – Apr 2026
Product Manager
NDA / iGaming
- Researched 15+ competitors and translated findings into product improvements.
More outcomes
- Reduced cross department delivery timelines by approximately one third through ownership and proactive follow up.
- Built structured CRM documentation from scratch, improving team and stakeholder efficiency and increasing productivity by one third.
Nov 2022 – Mar 2024
Project Manager
Yedynka
- Delivered projects within scope, time and budget, achieving 97% client satisfaction and 3 new contracts through referrals.
More outcomes
- Increased team efficiency and delivery speed by 35% through structured workflows and processes.
- Automated workflows with AI tools, saving 3–4 hours per week.
- Reduced requirement inconsistencies by one third by improving team–client communication.
- Reduced meeting time by 2 hours per week and accelerated decision making by 20% through restructured team processes.
Jan 2021 – Nov 2022
Project Manager
OnPage
- Managed multiple projects, achieving 90% client retention and increasing long term contracts by 20%.
More outcomes
- Increased project profitability by 13% through structured change request management.
- Improved team efficiency through CI/CD, saving ~12 team hours per month.
- Reduced response time to client requests by approximately 2× through process optimisation.
- Delivered Google Ads, SMM and SEO projects, driving a 22% increase in key business metrics.
07 /The first 90 days
The first 90 days, in phases.
An indicative plan, adapted to the product, team and available evidence.
Days 1–30
Understand the baseline
- Audit key product metrics and funnel performance.
- Understand the roadmap, constraints and business goals.
- Align with stakeholders and the team.
Days 31–60
Choose what to test
- Identify friction points and potential growth levers.
- Prioritize quick wins and bigger bets.
- Shape hypotheses and an initial improvement or experiment backlog.
Days 61–90
Deliver, learn and focus
- Launch improvements or experiments.
- Build feedback loops and measure results.
- Refine priorities for the next roadmap cycle.
A working approach, not a delivery guarantee. Timing and outcomes depend on the product and context.
Intended outcomes
- Clearer priorities
- Faster decision making
- Visible growth opportunities
- Measurable product learning
08 /Let’s talk
A role to discuss. A problem to solve.
Email me the role or product challenge, your context and timing.
kvadea@gmail.comArtur KvadeGrowth Product ManagerCopenhagen, Denmark